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Managing Brand Equity PDF




by David A. Aaker : Managing Brand Equity

ISBN : #0029001013 | Date : 1991-09-09

Description :

PDF-fde02 | In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The most important assets of any business are intangible: its company name, brands… Managing Brand Equity


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by Annette Du Bois : Big Profit Thinking to Stop Your Small Business Sinking: Powerful Strategies to Accelerate Your Business Success

ISBN : #0957391900 | Date : 2012-09

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Handbook of Asian Finance: REITs, Trading, and Fund Performance, Volume 2 PDF




: Handbook of Asian Finance: REITs, Trading, and Fund Performance, Volume 2

ISBN : #0128009861 | Date : 2014-06-11

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PDF-a0732 | Participants in Asian financial markets have witnessed the unprecedented growth and sophistication of their investments since the 1997 crisis. Handbook of Asian Finance: REITs, Trading, and Fund Performance analyzes the forces behind these growth rates. Insights into banking, fund performance, and the effects of trading technologies for practitioners to tax evasion, market manipulation, and corpor… Handbook of Asian Finance: REITs, Trading, and Fund Performance, Volume 2


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by Doug McKenzie-Mohr : Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

ISBN : #0865716420 | Date : 2011-03-15

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System, Not Circumstance: Building a Repeatable Core Competence for Great Products PDF




by Gregory Scott Youngblood : System, Not Circumstance: Building a Repeatable Core Competence for Great Products

ISBN : #143921672X | Date : 2009-09-12

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Retail Management Gesellschaftliche Management Reihe Responsibility PDF C93bb14da

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CSR und Retail Management: Gesellschaftliche Verantwortung als zukünftiger Erfolgsfaktor im Handel (Management-Reihe Corporate Social Responsibility) (German Edition) PDF




: CSR und Retail Management: Gesellschaftliche Verantwortung als zukünftiger Erfolgsfaktor im Handel (Management-Reihe Corporate Social Responsibility) (German Edition)

ISBN : #3662446847 | Date : 2015-05-27

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PDF-6b8d3 | CSR im Handel – Wertschöpfung oder Marketing-Gag?Der Verbraucher vertraut dem Handel, nachhaltige Anforderungen aus der Kundenperspektive in trendigen, innovativen, wert- und sachgerechten Produkten / Services wiederzufinden. Hier besteht häufig ein Gap am Point of Sale zwischen Preisdiskussionen, nachhaltigen Differenzierungsmerkmalen und vernachlässigten Kundenwünschen. CSR bietet dem Handel… CSR und Retail Management: Gesellschaftliche Verantwortung als zukünftiger Erfolgsfaktor im Handel (Management-Reihe Corporate Social Responsibility) (German Edition)


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Marketing 1101 Understand Tactics EBooks PDF Ab568cd2e

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Article Marketing 1101: Easy to Understand Tips and Tactics with SEO, eBooks, Blogs and UAW PDF




by Samuel Renseg : Article Marketing 1101: Easy to Understand Tips and Tactics with SEO, eBooks, Blogs and UAW

ISBN : #1475104928 | Date : 2012-04-07

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PDF-db40e | “Article Marketing 1101”, the one stop resource for all your writing needs. Following are some of the fantastic features this eBook has to offer: • Types of article marketing techniques (eBooks, SEO, blogs). • Step by step instructions on writing eBooks, Blogs, SEO articles. • Tips on writing effective Articles. • Unique Article Wizard Tutorial. • How to research keywords. • How t… Article Marketing 1101: Easy to Understand Tips and Tactics with SEO, eBooks, Blogs and UAW


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Public Relations Victoria Friederike Feitsch Ebook PDF 1f3060d50

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Public Relations – Strategically important? PDF




by Victoria Friederike Joy Feitsch : Public Relations – Strategically important?

ISBN : # | Date : 2009-03-02

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PDF-ee365 | Seminar paper from the year 2009 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, Robert Gordon University Aberdeen, 9 entries in the bibliography, language: English, abstract: “A communication concept which is systematically planned and optimised may not offer a guarantee for success, however, it minimises the risk of failure.” (Mast 2006) […… Public Relations – Strategically important?


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by K. Bachanpal : Cases in Marketing and Strategy

ISBN : #938057455X | Date : 2014-01-01

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by Andreas Rühl : Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition)

ISBN : #382447915X | Date : 2003-08-28

Description :

PDF-1348a | Andreas Rühl und Steffen Steinicke entwickeln einen leistungsfähigen Lösungsansatz, der eine Verbesserung von Ertrag, Flexibilität und Kundenbindung in den Unternehmungen ermöglicht…. Filialspezifisches Warengruppenmanagement: Ein neues Konzept effizienter Sortimentssteuerung im Handel (German Edition)


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Channel Management Author Patrick Apr 2002 PDF Ffd5b7e96

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ISBN : # | Date : 2002-04-17

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Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series) PDF




by Justin Basini : Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series)

ISBN : # | Date : 2012-10-12

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PDF-e1a16 | HOW TO WIN TRUST AND INFLUENCE CUSTOMERSThis revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business … Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series)


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What Great Brands Know PDF




by Tracy Carlson : What Great Brands Know

ISBN : #0990003906 | Date : 2014-01-28

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PDF-cba1f | How do you make customers care? Today’s best practices in business—left-brain approaches like analysis, benchmarking, and quantitative modeling—may increase efficiency and boost profitability, but they typically result in lifeless tactics that leave customers cold. Truly great brands—the ones we’d mourn if they disappeared tomorrow—integrate human-centered, non-linear right-brain thi… What Great Brands Know


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Proceedings International Conference Marketing Developments PDF 7085162e1

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Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




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ISBN : #3319173162 | Date : 2015-05-28

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PDF-28ff6 | This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international service… Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers PDF




by Bridget Brennan : Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

ISBN : #0307450392 | Date : 2011-09-13

Description :

PDF-f0525 | If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when … Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers


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